New Balance: Grey Day

A full-service creative company built by a magazine. We value real stories, clear purpose and adventurous people. CC Co. is built by Crack Magazine, an award-winning globally renowned and proudly independent publication which has been at the forefront of music and youth culture for over 10 years and 100 issues. The magazine is driven by true creativity and stunning visuals, so we are too.

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Current & Past Clients

Current & Past Clients

New Balance: Grey Day

Field Campaigns
Year 2021

Creating a landmark moment for New Balance’s iconic 574 trainer with a national music campaign

Services: Casting, Content Strategy, Copywriting

Broadcasting from five community radio stations across the UK, our campaign cast created a national moment and made an authentic impact on their creative network

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