Nike: The Future is Sampling

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Nike: The Future is Sampling

Field Campaigns
Year 2019

Producing video and editorial profiles for the launch of the Air Max 90 Side A / Side B.

Services: Casting, Copywriting, Photography, Video
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Echoing the culture of sampling which inspired the trainer, we cast three rising DJs and shot them at independent record stores in London, capturing informal stills and interviewing them about their work. The content was launched on Nike’s SNKRS platform and distributed to key media and retail partners.

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