Nike: The Future is Sampling

A full-service creative company built by a magazine. We value real stories, clear purpose and adventurous people. CC Co. is built by Crack Magazine, an award-winning globally renowned and proudly independent publication which has been at the forefront of music and youth culture for over 10 years and 100 issues. The magazine is driven by true creativity and stunning visuals, so we are too.

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Current & Past Clients

Current & Past Clients

Nike: The Future is Sampling

Field Campaigns
Year 2019

Producing video and editorial profiles for the launch of the Air Max 90 Side A / Side B.

Services: Casting, Copywriting, Photography, Video

Echoing the culture of sampling which inspired the trainer, we cast three rising DJs and shot them at independent record stores in London, capturing informal stills and interviewing them about their work. The content was launched on Nike’s SNKRS platform and distributed to key media and retail partners.

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