Apple: Behind The Mac

A full-service creative company built by a magazine. We value real stories, clear purpose and adventurous people. CC Co. is built by Crack Magazine, an award-winning globally renowned and proudly independent publication which has been at the forefront of music and youth culture for over 10 years and 100 issues. The magazine is driven by true creativity and stunning visuals, so we are too.

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Current & Past Clients

Current & Past Clients

Apple: Behind The Mac

Field Content
Year 2019

Building on the momentum of Apple’s Behind The Mac campaign, with two portraits of British artists who use Mac.

Services: Casting, Content Strategy, Copywriting, Design, Photography

Through editorial, social and documentary video, we told meaningful stories of creativity that centred around Mac but captured authentic, long-lasting relationships. Starring Nilufer Yanya with her sister Molly Daniel and Shabaka Hutchings’ cosmic jazz trio The Comet is Coming.

Achievements

Achieving over half a million YouTube views and a total of 17 million impressions across all channels for Apple’s first ever UK content partnership

Our photography was then used by Apple in a major TVC film aired during the 2020 BRIT Awards

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