A full-service creative company built by a magazine. We value real stories, clear purpose and adventurous people. CC Co. is built by Crack Magazine, an award-winning globally renowned and proudly independent publication which has been at the forefront of music and youth culture for over 10 years and 100 issues. The magazine is driven by true creativity and stunning visuals, so we are too.
Apple: Behind The Mac
Building on the momentum of Apple’s Behind The Mac campaign, with two portraits of British artists who use Mac.
Through editorial, social and documentary video, we told meaningful stories of creativity that centred around Mac but captured authentic, long-lasting relationships. Starring Nilufer Yanya with her sister Molly Daniel and Shabaka Hutchings’ cosmic jazz trio The Comet is Coming.
Achieving over half a million YouTube views and a total of 17 million impressions across all channels for Apple’s first ever UK content partnership
Our photography was then used by Apple in a major TVC film aired during the 2020 BRIT Awards